Maryellis Bunn, 28, built a business that promised customers happiness, sprinkles and ice cream. The playground-meets-art installation was an instant hit with the Instagram generation. But ex-employees say that a darker reality lives under the gauzy filters.
As parts of the country began to shut down in mid-March, 22-year-old Sean Henry was finalizing his company’s first acquisition.
The company’s greatest challenge will be converting the two million users that have joined the platform during lockdown into lifelong users.