In our latest real estate tech entrepreneur interview, we’re speaking with Grier Allen from BoomTown.
Who are you, and what do you do?
I’m Grier Allen, the founder and CEO of BoomTown, and I run a team of 300+ makers and doers who develop services and software to make real estate agents successful.
What problem does your product/service solve?
At the highest level, we solve the problem of “how do I get from point A to point B” in my real estate business, and see success. The system has everything a real estate professional needs to grow their database, manage their prospects and clients, streamline their team, and prioritize their day. Of course, we offer powerful lead generation, and a predictive CRM, but we also provide a service side that handles everything from getting clients onboarded and set up with the platform, business strategies, coaching, and training, to digital marketing and even lead qualification. It’s that perfect blend of technology and teams that can get you from where you are to where you want to go, no matter what stage of the game you’re in with your business.
What are you most excited about right now?
Lead qualification is a new service offering for us, and it’s handled through our Success Assurance program that’s been a gamechanger for a lot of our clients. Many agents struggle to find time to respond to incoming leads, and don’t necessarily see it as their most dollar-productive activity. Unfortunately, we all know that if you don’t respond, someone else will.
With Success Assurance, you get a team of lead qualification experts acting on behalf of a real estate team, and responding to leads 24/7, 365, within 90 seconds, and nurturing them for up to one year. Conversations are shared in real time, and an agent can step in at any point. Agents can focus on their action-ready clients and rest assured that their future clients are getting the care and engagement they need.
What’s next for you?
Continuing to deliver on things our clients need, and things they might not even know they need. There are so many things necessary to running a successful real estate business in 2020 and beyond. The needs and preferences vary a great deal from business to business, and we want to make sure we keep anticipating those needs and delivering a solution to help them make success easy.
We offer multiple packages (website, lead generation, CRM) based on the needs of different business sizes. Our API integrates with best-of-breed point solutions that are beloved by agents and help keep their data and management in one place, and we continue to add new integration partners. And our service offerings expanded, allowing agents to leverage our digital marketing experts, lead qualification team, and coaching opportunities.
Recently we released a Consumer-facing app for our clients to provide an even better way for their prospects and clients to search and experience their brand.
And I’m very excited to launch Marketing Central, a new self-service advertising portal with a super-clean UI and a user-friendly way to create campaigns to promote listings or sold homes, to re-engage olds leads or to go after “abandoners,” that can be run on Facebook, Instagram or both.
What’s a cause you’re passionate about and why?
I’m very passionate about the place I live, and supporting and preserving the amazing environment and culture here in Charleston, South Carolina. To that end, I’m active with groups and initiatives that preserve and protect our lands and waters, as well as the historic architecture that abounds, and I’m also dedicated to fostering the growing tech scene.
Thanks to Grier for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).
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