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Raising Commissions is the New Black

[Note from editor: We publish a Weekly Transmission for 190+ Geek Estate Mastermind members that consists of long form articles covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war.

Below is a sample of one of the weekly long-form articles that members have full access to for only $97/quarter.]

On the heals of Google’s announcement that they are investing $1 billion in housing across the Bay Area, I thought it fitting that this month’s Transmission should be the article I wrote about employer-assisted housing.

Without further ado…

Raising Commissions is the New Black

Originally Published: June 27th, 2019

The topic no one wants to touch with a nine foot pole, at least until Moerhl v. National Association of Realtors (NAR).


Startup after startup has taken aim in the marketplace at commonly accepted agent commission practices. Redfin launched in 2005 as a discount brokerage. In 2015, one of its founders, David Eraker, took another stab at slicing commissions with SurefieldGoldenKey went belly up, as did SideDoorHomeBayReali and Trelora are more recent attempts and more will arrive on the scene pushing the same theme.

Opendoor’s CEO has even gone so far to say that they’re working to make the cost of buying and selling zero (locked).

Seemingly, everyone — except agents, of course — believes that agents are overpaid, although amid all the shots being fired, nothing has taken hold.

But what if there is a segment where the opposite is true? Where the opportunities for commissions are driven up, not down?

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 As an agent who's an expert in this local area, I bring a wealth of knowledge and expertise about buying and selling real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. My background consists of a variety of talents & interests, from History to computers & Outdoor activities. On my free time you’ll find me golfing, hiking, tending to my Ranch, or spending time with my Family. I enjoy researching a multitude of subjects, music, real estate & web development, to name a few. My personal goal is to help my clients buy or sell to make their real estate dreams into realities. There is only one constant in real estate, service wins.   I am passionate about providing a level of service that stands out from the competition. Exceptional service doesn't necessarily mean working more hours, it means leveraging technology to work smarter. Finding out what best works for my client's needs.   There is no better feeling than helping a family find their perfect home.   Serving Cochise County and Beyond!!

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