In our latest real estate tech entrepreneur interview, we’re speaking with Karen Abram from dashCMA.
Without further ado…
Who are you and what do you do?
In short, I help bring perspective to the pricing conversation. dashCMA is a modern pricing tool for the modern real estate agent. Simply put, dashCMA equips the agent with a modern pricing perspective that their competition isn’t showing helping them win more listings, win more accepted offers but more importantly, win their client’s trust.
I started my career as a “data storyteller” working as a Sports Stringer for the Los Angeles Daily News. My passion for bringing a narrative to analytics carried over to a successful 15+ year career in the Advertising industry. Working for several of the world’s leading advertising agencies, I developed analytical models for some of the most recognized brands, including Sony Electronics, Nissan, Universal and Lionsgate. This background helped immensely when I became a Real Estate Agent. I was frustrated with the market and comparable analysis tools available. I turned my frustration into action and created dashCMA, a modern, interactive take on the traditional 60+ page CMA presentation.
When I am not simplifying data, I can be found in the sports stands with my husband, Mike, rooting for our son, Dylan, and daughter, Mia.
What problem does your product/service solve?
As an agent myself, I was frustrated with the current pricing tools and CMA tools available. I was frustrated with the timely process of creating and updating them and even more frustrated with the process of presenting what felt like a behemoth of unstructured details in a 60+ page presentation. Instead of flipping from page 4 to 9 to 23 to 44 and losing my client’s attention along the way, I wanted to be able to focus on 1 page that encompassed the multiple perspectives needed for effective pricing. Understanding these pain points firsthand combined with my 15+ year experience building pricing models for Fortune 500 clients was the right balance and motivation needed to get started.
What are you most excited about right now?
I’m not a morning person, but have become one. Here’s why. We launched April 3rd. The first couple days, no one used the tool. I panicked and thought, “Great. I just spent the last couple years building a tool that only I like.” On the 3rd day, a few agents started using it. Then a few more. Then a few offices bought in for their agents and it kept rolling from there. Now, I wake up to emails from agents all around the country asking when their MLS will be added and to testimonials from agents detailing how dashCMA has helped them. It’s the best feeling.
What’s next for you?
More features and more perspective. We launched with our MVP but have a long product roadmap that we’re excited to start unraveling and rolling out. I am excited to be at Inman Connect in start-up alley and to speak on the “New Kids on the Block” panel.
What’s a cause you’re passionate about and why?
Public education. The Los Angeles Unified School District (LAUSD) strike hit close to home for me. My son started Kindergarten this year and I’m getting a firsthand look at how drastically different the public school experience has changed since I was a child. Building a foundational love for learning and helping the next generation feel empowered is very important to me.
Thanks to Karen for sharing her story. If you’d like to connect, find her on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).
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